Address line 1 and address line 2

While Address Line 2 is never the sole reason shoppers leave sầu before buying, the friction it creates can certainly be a factor in the decision.

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Have sầu you ever been filling out a form online, or checking out in an ecommerce shopping cart, và bypassed Address Line 1, entering your info in Address Line 2 instead?

Did you wonder whether that would cause a problem? Better yet, did you wonder “What is that line actually for anyway?”

Address Line 1 vs Address Line 2 is an issue everyone has run into lớn, but few are doing anything about. It’s a seemingly small issue that can have big consequences.

Errors & confusion around it can lead lớn validation failures & user frustration. These Line 2 problems violate a cardinal rule of smart user experience design: Always seek lớn remove sầu friction; never khổng lồ create it.

The good news is that small changes in your data-collection forms can help keep your visitors smiling, make sure they complete the order, và leave sầu them with a better opinion of your brand.

The little amount of time và effort your team will need lớn invest is minimal. Your adjustment will pay for itself many times over.

Looking for ways khổng lồ improve sầu the fillable forms on your site?Sign-up for our insight emails lớn receive weekly tips on how to lớn optimize the kiến thiết of your ecommerce site.

What does “Address Line 2” mean?

Address Line 2 isn’t a mystery or a problem lớn ecommerce managers & online super-shoppers. That may be the primary reason why optimizing the field is seldom considered.

Why fix it if it isn’t broken?

Like the fish in water, it’s tough to see something that’s right in front of your face. If I instinctively know exactly what khổng lồ vì & when to vày it, shouldn’t you know too?

Many of your ecommerce trang web visitors, though, struggle when two separate address lines show up, asking:

“Do I need khổng lồ fill in the second address line?”“Can I still check out if I leave sầu the second address line blank?”“What should go in ‘Address Line 2’ anyway?”

Confused visitors have sầu a tendency lớn freeze, & that can push your shopping cart abandonment stats through the roof. And while this second address line is probably never the sole reason shoppers leave before buying, the friction contributed by confusion there can certainly be a factor in the decision.

Often times, the people who kiến thiết the forms aren’t even sure what it is about. They include it, since “everyone else does,” but they’re as confused as the rest of us about why it’s there & the kind of information it should contain.

Here are examples of the types of information the Address Line 2 field is typically meant khổng lồ hold:

Apartment numbersSuite numbersFloor numbersRoom numbersPO Box numbers

Simple enough, right? If you live in a house at 623 Elm Street, you probably don’t need Address Line 2 at all.

If you’re at 623 Elm Street (Line 1), Apartment 2 (Line 2), you vị need the extra field.

In common practice, though, many other things over up in Address Line 2:

Secondary addressesAttention designationsC/O (in care of) addressesSpecial instructions

Not only that, but there are times when Address Line 1 is the logical place to put other information. For example, let’s say you want merchandise delivered lớn you at your workplace. In that case, your address may best be rendered like this:

Your name và titleYour departmentThe name of your companyThe mailing address of your companyUnless the khung has fields for (& most don’t) company information, your mailing address would be pushed to lớn Address Line 2!

Do you see where confusion can enter the picture?

Here’s something else: some shippers or shipping software are finicky about Address Line 2. They don’t lượt thích it when your customers try lớn slip in something lượt thích “Leave on the porch around bachồng.”

You can’t cover every possible scenario, but you can make sure your customers & vendors are well-served by your Address Line 2 requirements and instructions.

That is, if you decide khổng lồ keep using Address Line 2 at all.

Examples (see screenshot above) of questions being asked about Address Line 2 at

The proper use of Address Line 2 fields on forms

When configuring the address entry part of an online form, we’ve found it wise to refer baông xã khổng lồ the UX thiết kế rule quoted earlier: Always seek to remove sầu friction; never to lớn create it.

Typical advice for your address info is to look at your customer base & determine the information most of your shoppers need to enter, then focus on optimizing your forms for those users.

We disagree.

If 80 percent of the people you sell to don’t require Address Line 2, does that mean you should vày your best to lớn drive away the other trăng tròn percent?

At The Good, our team believes all customers should be served at a high cấp độ. While your decisions should certainly be informed by your particular audience, you’ll want to make your forms easy khổng lồ use for all of your prospects, not just some of them.

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We’ve sầu studied best practices for the Address Line 2 field from every angle. When the smoke clears, your choices are really only two plus a hybrid:

Use special descriptive copy to lớn guide the visitor through the formHide Address Line 2 initiallyUse a combination of the above two methods

The worst thing you can vày is include a field for Address Line 2 & expect the visitor will figure it out alone.

Standard best practices for Address Line 2

First, we’ll cover the advice normally given for Address Line 2. Then, we’ll suggest a better way.We’ve sầu already mentioned the first, but we’ll các mục it again và amplify a bit:

Look carefully at your current mailing danh sách. What fields does your audience most need? What would the optimum khung for your best prospects look like? Use this data to lớn insize your chosen layout, but not lớn dictate it.Consider hiding Address Line 2, but providing a way for it khổng lồ exp& when needed. The user could cliông chồng a “more space needed” button, or only expand the field when it’s detected that their address likely requires further details (apartment number, building, floor, etc).Make sure your visitors understvà Address Line 2 is optional. One good way to bởi that is to lớn put an obvious notice there “This field is OPTIONAL.”Include instructions on the khung. It’s helpful to lớn provide examples of the information that should go in each field.Never label the Address fields as “Address 1” and “Address 2.” That’s a confusion trap. Including “Line” in the term (Address Line 2) is a minimum requirement. Leave no doubt about what should go in each field.

The best way lớn prevent Address Line 2 confusion, though, may be khổng lồ stop using the term altogether.

Here’s a two-fold tactic you can implement & test:

Include a separate field for each piece of information your audience will most likely need, based on the fields your customers have historically used.Rather than naming the spillover field “Address Line 2,” try “Additional Shipping Info,” or “Additional Address Information.” The main thing is that you provide accurate, clear, và appropriate labeling lớn explain exactly what should go in each field.

Let’s look at some examples.

How to lớn effectively use the Address Line 2 field

Notice (below) that Amazon opted khổng lồ drop Address Line 2 designation altogether. The field is still there, but only the descriptive labeling is shown. This is an excellent way to lay out the size.

Amazon doesn’t designate the spillover field as “Address Line 2.” chú ý the inside field instructions lớn help prsự kiện confusion. Source:
L.L. Bean opts khổng lồ use Address Line 2 with the “optional” designation. The descriptive copy above the Address field is helpful, but do you see how this type of layout gives more room for confusion than does the Amazon method? Source: L.L. Bean

Bolt has a great solution for clearing up any Address Line 2 issues you may be experiencing in your checkout process. First, they opted khổng lồ label the Address Line 2 field as “Apartment, building, floor (optional)” which immediately lets the user know what that field is meant for.

Bolt has created a responsive checkout size that eliminates any Address Line 2 confusion.

Second, they added the ability to lớn detect when a customer is likely missing an apartment number through an address verification service. If it’s detected that the customer will likely be required to provide an apartment number, the field is expanded & asks the customer lớn verify that there isn’t an apartment number associated with their address.

We’ll forego embarrassing anyone needlessly & not display any bad examples of Address Line 2 deployment. Having read this article, you’ll notice examples – both good and bad – more often, and you can use them lớn learn more about the possibilities.

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What do your address form fields look like?

Have sầu you taken a look at your size fields lately? Have sầu you included certain fields just because everyone else does? Do your visitors understvà which information khổng lồ include?

While we don’t have the final answer for everyone, it’s important to lớn take a closer look at your Address Line 2 and other khung fields with an eye toward greater usability.

Are you removing friction?

Have sầu more questions about address forms or other size usability? Leave us a comment!

Chuyên mục: Công Nghệ